What do I say when a customer wants a discount?
Direct answer: Acknowledge the request, protect your value, and offer a smaller option instead of cutting the same service for less.
Copy-ready message:
I understand. Our price for [product/service] is [price] because it includes [value]. If you need a lower option, I can suggest a simpler package.
I understand. Our price for [product/service] is [price] because it includes [value]. If you need a lower option, I can suggest a simpler package.
Before you send the message
- Know your price floor and what the current price includes.
- Change scope, quantity or timing when offering a lower-cost option.
- Avoid emotional bargaining or discounts that make the job unprofitable.
Use this message first
WhatsApp / DM version:
I understand. Our price for [product/service] is [price] because it includes [value]. If you need a lower option, I can suggest a simpler package.
SMS version
Keep the offer, value or decision and one easy next step.
I understand. [Product/service] is [price] because it includes [value]. I can suggest a simpler option if needed.
Email version
Use email when the quote, scope, pricing or options need enough detail for a business decision.
Subject: Options for your budget
Hi [Name],
I understand your question about a discount. Our price for [product/service] is [price] because it includes [value]. If you need a lower option, I can suggest a simpler package that may fit better.
Thank you,
[Business Name]
What to do next
- First follow-up: Reconnect the message to the customer’s original interest.
- Second follow-up: Add one useful fact, option or genuine deadline.
- Stop point: Close politely after a clear decline or after the offer is no longer available.
Common mistakes
- Saying yes immediately and training customers to negotiate every time.
- Sounding offended by the request.
- Cutting price without reducing scope.
Why this works
It works because any lower price is connected to lower scope, quantity or speed rather than an arbitrary reduction.
Need this written for your exact business?
Use the free Customer Message Generator to turn your situation into a ready-to-send WhatsApp message, SMS text, Instagram DM, Facebook reply, or email.
FAQ
What do I say when a customer wants a discount?
Acknowledge the request, protect your value, and offer a smaller option instead of cutting the same service for less.