Firsthand small-business experience
Jackie McCauley created Business Rescue Tools from the customer conversations she manages across active businesses in Liberia. Her operational experience includes remittance support and mobile money, floral services, event-equipment rental, entertainment, customer bookings and rental-property management.
Her businesses include Prime Money Services, Jackie’s Nursery & Floral, Prime Playground Equipment Rental and Prime E-Sport Lounge. Business Rescue Tools is also used in her rental-property operations.
Digital Echoes operates Business Rescue Tools; Business Rescue Tools remains the public-facing brand. It is mentioned for corporate transparency, while Business Rescue Tools remains the single public-facing product and editorial brand.
Editorial responsibilities
- Identifying customer situations that create payment, booking, sales or trust pressure.
- Writing and reviewing message examples in plain language.
- Separating operational experience from independent customer endorsements.
- Checking that named testimonials have permission and retain their approved meaning.
- Rejecting invented revenue, reply-rate, payment-rate and case-study claims.
- Adding review dates only after a meaningful content check.
How the guidance is tested
Message workflows are used in founder-operated businesses and by independent business users. Founder testing demonstrates practical use but is not presented as an independent endorsement. Independent customers and permission status are identified on the evidence and case-studies page.
Research and corrections
Jackie leads the 2026 Small Business Customer Communication Study. Its protocol and questions are public before findings are reported.
Questions, corrections and requests to verify an attribution can be submitted through the contact page.
Profile last reviewed: August 4, 2026.